Knowing how target consumers spend their free time, what they prefer to read, where they tend to go online, where they likely work, and even things like what colour t-shirts they like to wear, all of that is a part of any marketing plan. It is important to find the right “media mix” with tactics that may include online advertising, billboards, magazines, TV, radio, and direct mail rather than relying solely on one form of media. An effective ad strategy is also one that includes:
Determining the right frequency to ads to avoid spreading the allotted ad budget too thin.
Selecting the right media mix.
Using media that targets the primary audience/consumer group.
Hitting target demographics repeatedly to keep the featured products/services visible.
The reason why you may prefer Pepsi over Coca-Cola, or Pizza Hut over Papa John’s, is that of marketing. That is how important marketing is.
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Websites and social media pages design.
Websites and social media pages marketing; using digital content such as photos and videos and more.
Logo design for commercial companies.
Human labor to execute your marketing campaigns.
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