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A Fiat-Chrysler Union: The Chrysler History

Chrysler is the American subsidiary of Fiat Chrysler Automobiles N.V., which is an Italian-American automobile manufacturer registered in the Netherlands with its headquarters in London, U.K. The FCA is one of the "Big Three" American automobile manufacturers, it sells vehicles around the world under its flagship Chrysler brand, as well as Dodge, Jeep, and Ram Trucks.

The History of Chrysler

The Chrysler Corporation was founded by Walter Chrysler in 1925 from the remains of the Maxwell Motor Company. He expanded the company in 1928 with the acquisition of Fargo Trucks and Dodge Brothers, and the creation of the Plymouth and DeSoto brands.  This move got Walter Chrysler to be named Time magazine’s Man of the Year. After that, the company's brands were divided by price, class, and function, the Chrysler name was always more luxurious and expensive and meant for the high-end customer.

In 1940, Walter Chrysler died, but his company was still growing into one of the most successful brands in the world. By the mid-1950s Chrysler announced the first production of electronic fuel injection as an option. In 1984, The Chrysler Group introduced the first minivan to the public and transformed the auto industry with this key addition to the automotive market.

Chrysler Today

The brand is still adored, with its unique vehicles that truly stand out. Its newest model, the 2018 Chrysler 300 is easy on the eyes with a bold performance.

Get the car that combines class with a higher standard both with its interiors and exterior, check OpenSooq's Chrysler section.

 

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